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www.seatconsortium.com out the right way to apply the technology. CRM is not just a sales tool, it’s not just a retention tool; it can be insights, it can be marketing, it can be sales and service. The data itself can provide tremendous value – both big data from integrated systems and small data collected by your staff. But it all goes to nothing if you don’t do it with a strategy and a goal in mind. Once you have your goals the technology with help you achieve them. Why should a sports technology executive attend SEAT? They should attend SEAT because they’ll come back to their office with immediate, actionable ideas and insight. The thing I love about SEAT is that you’re connecting with peers, you’re getting into the details, discovering tactics that work and how they roll up into a strategy - it’s not just looking at things from the 20,000 foot level. There are case studies, table collaboration sessions, workshops - you just can’t help come back with a trove of things you want to start working on. About Russell Scibetti Russell Scibetti is Vice President, Product Strategy and is responsible for the strategic vision, planning and development of the KORE ProSports Ticketing™, ProSports Sponsorship™ and ProSports Suites and Premium™ software products. Prior to joining KORE, he was the Director of Relationship and Database Marketing for the New York Jets, where he managed cross- departmental CRM initiative that connected ticketing, sales, service and marketing to execute multi-channel sales and retention campaigns and provide detailed insights into the team’s corporate and consumer business efforts. About KORE Software KORE Software was originally founded in February 2002 as KORE Interactive, a consulting firm that built custom business software for enterprises throughout the world. While working with a number of its sports and entertainment customers, KORE discovered a massive unserved market for business management software. In January 2012, to efficiently address this untapped market the newly renamed company, KORE Software, launched a subscription-based suite of products called KORE ProSports™. This industry-specific software transforms off-the-shelf CRM software into a complete end-to-end sales, marketing, and operations platform. Global Headquarters 259 W 30th St., STE 802, New York, NY 10001, US Phone: +1 (212) 858-9700 Web: www.koresoftware.com SEATMAGAZINE | FEBRUARY 2016 19